After reviewing both Facebook pages for Stella and Sapporo I thought it would be interesting to also compare both Stellas and Sapporos Twitter pages. After a quick and easy search both twitter pages were fairly easily accessible and being at the top of the search page when I googled them. Before we get started here are some quick stats:
Stella
|
Sapporo Canada
| |
Followers
|
44.1K
|
1670
|
Following
|
165
|
1127
|
Tweets
|
4721
|
2052
|
Likes
|
624
|
26
|
After just going over these quick stats it's evident that Stella has a much larger twitter page. It does not have one specifically for Canada like Sapporo does. This was the same for Facebook they only have one major page for both sites. Stella therefore has a much larger following for both pages. After further investigation on Stella’s twitter page it was clear that they were involved with Sundance Festival. They had posts that were hashtagged #Sundance2017 and with their twitter handle also attached @StellaArtois. They also had various posts of their products photographed in a variety of different ways providing an artistic feel. Stella has more likes and retweets(see chart above).
When taking a look on Sapporos page, it was evident that even though it was a ‘Sapporo Canada’ page there was a variety of international content. Sapporo was involved in a festival titles “K-Pop festival” and there was a variety of posted regarding it with a large amount of likes and retweets. Sapporo would also retweet users pictures with the hashtag displaying both user generated content on their page and their own. They were more engaged in retweeting these picture than stella. Stella had more of their own content displayed. See below:
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