Monday, 13 March 2017

Budweiser Vs. Heineken - Facebook

Budweiser vs. Heineken

Facebook

Michael Castellan

When it comes to utilizing the social media website Facebook, Budweiser defiantly has the advantage over Heineken. Budweiser posts quite frequently with its last post being February 1st.

Heineken on the other hand has not made a post since June 30th, 2015. 

Budweiser has a lot of its posts related with its rich history as well as its deep involvement with North American sports. Heineken also post about its involvement in sports mostly with the UEFA Champions league as they are the competitions leading sponsor. Heineken also focuses on the night life aspect of drinking and has a lot of posts supporting their brand while at events. When it comes to success Budweiser has to be the clear choice although their recent post don’t have as many likes as Heinekens, Budweiser post on their page frequently and get people talking about their brand on Facebook something that Heineken has failed to do.  Budweiser seems to follow the 50/50 rules better than Heineken, they have a good balance of promotion and new content which makes them more appealing to users of Facebook when compared to the inactive Heineken.

Budweiser: 13,866,987 page likes


Heineken: 22,295,114 page likes

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