Budweiser Vs. Heineken - Twitter

Budweiser vs. Heineken

Twitter

Michael Castellan

Just like in the Facebook blog, Budweiser dominates the competition in the Twitter aspect as well. Budweiser can be seen on twitter posting an average of every 2 days. They also like, share, and retweet a lot of their follower’s content which makes it known that they have a good brand awareness. They are all about the American dream and most of their tweets make you aware of this, they are proud to be an American company. They do use the 50/50 rule quite effectively and like to innovate with new posts but they also promote themselves with good results as well.

Famous hashtags: #ThisBudsforYou, #ClydesDaleCam.

Tweets: 15.6k

Followers: 154k

Likes: 1.5k

Budweiser’s most successful recent tweet was the Clydesdale Cam commercial that they posted on twitter. It had a total of 428k views by the end of the live video.

Heineken on the other hand is all about the world stage. They do not post to often though, the time between posts is roughly around 2-3 months. They can be seen to promote heavily with their tweets around the time of UEFA Champions League, besides that they do not tweet much else. They tend to use the 100 rules instead of the 50/50 rule meaning they are all about promotion and very little about new innovation or content. They do have a lot of green on their page promoting their famous green Heineken bottle that is very known worldwide.

Famous hashtags: #championthematch, #enjoyresponsibly, #heinekenf1, #UCL.

Tweets: 12k

Followers: 145k

Likes: 560

Heinekens most successful recent tweet was its tweet on Sir Jackie Stewart, it was a video that showed the career of the formula one driver and it was retweeted over 1,100 times.