Marketing Campaign - Heineken

Marketing Campaign

Heineken

Michael Castellan

Disclaimer: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

In recent times Heineken has been lacking in social presence on all of its major sites besides YouTube. I feel like they can be doing a much better job in taking advantage of social media to get their name out and in the scene again. The marketing campaign I intend to run for Heineken is one that will make their green bottle the most popular beer brand in the world. Using twitter, Facebook and Instagram we will run a campaign using the hashtag #greenbottlebeer. This is intended to get people to associate the green bottle with Heineken rather than any other company which has green in its bottles. We will run commercials and also adds utilizing the SEO and paid ads this will get our campaign out to the public fast. The audience we are targeting will be young adults aged 19-29 this is prime territory to get a foothold on the competition and make Heineken the beer they choose for their next outing. The goal is to get Heinekens social media pages buzzing again, we want to make sure we are constantly posting games or updates on our campaign so people will constantly check in to see if they win the grand prize of a trip to Amsterdam to see this special beer be produced. We will be launching the frist day of may 2017. This will give us time to set up ads and proper promotions to make sure the campaign runs smoothly. I feel this will attract beer enthusiasts because they can get a trip to the motherland of Heineken and they get to enjoy a legendary beer that has been around for a very long time. If this runs smoothly we can hope to see Heineken and #greenbottlebeer at the top of everyone’s mind and the heart of their next party.