This week I will be creating my own marketing plan for one of the 2 beer programs I have been covering. After creating all previous posts I have come to the conclusion that I will be creating this plan for Sapporo. After realizing that they do not have their own official YouTube page it was clear that my marketing plan would be creating one. When creating this campaign I would go about it in a couple ways to create awareness and subscribers for its channel. The audience for this page will be both Sapporo fans and beer drinkers alike. The youtube page will display Sapporos Iconic can as its header Image and its logo as their display picture. Since this will be the official page and will not have sub pages for individual countries my goals are to have 50K follows in the first 6 months and average 50,000 views per video. Originally I wanted to have this plan ready for Sapporos 140th anniversary(2016) but since that has passed it will be for the 145th anniversary 2021. This anniversary will have limited edition beer Bottles and Mugs, even a limited edition box set. A month before the celebration of the 145th anniversary and Youtube channel creation, we will send out these box sets to popular youtubers to be reviewed on their channel(like Unbox Therapy). Also it would be ideal to have at least 30 videos ready to be posted(not all at once but consistently) while others are created. We would also have a contest subscribers are automatically put in a draw with a chance to win their own Youtube/Anniversary box set. We will also be advertising the release of the channel on Instagram. Providing details on launch days, special products and YouTube contest details. We will also be advertising at beer festivals such as oktoberfest this will directly attract our target market of beer drinkers.
(This is a student-concept for a Sheridan School of Business Digital Marketing Course)
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