Wednesday, 22 March 2017
Coors Light The Beer of the Gods
Coors light is a beer that makes memories. You can enjoy the flavor in its fullness without need, of a change. It is both refined as well as invigorating. This beer is great for parties or small gatherings. Its good for happy days and days you soon hope to forget. It instills a sense of greatness. Of being able to achieve higher, climb further. Or helps to bring you back to earth. In the cold season, it warms you. In the blistering heat, it chills you. Its good for all occasions and brings happiness in glassfuls. When consumed, it gives you courage you didn’t know you had. This viscous, foaming golden beverage is a beer blessed by the gods, and gives divine favor for all who consume it.
The cool sensation that drifts through your body as you drink it, casts a glow of happiness for all to see. They come in 12 or 24 pack cases and kegs. The bottles in which it is kept are completely disposable. The beer itself is brewed in the classic fashion and it keeps its earthy tones from that.
If you also enjoy this beverage of the gods, you should grab a Coors Light
Monday, 20 March 2017
Sapporo Vs Stella Artois - YouTube
Which beer brand has a larger presence on the most famous video streaming site? Keep reading to find out. In this blog I have already compared both Stellas and Sapporos Facebook and Twitter pages (If you missed those posts please scroll up) and now I am going to compare their pages on Youtube. Before we get started here are some quick stats:
Stella
|
Sapporo
| |
Subscribers
|
20,672
|
N/A
|
Views
|
29,065479
|
N/A
|
Joined YouTube
|
April, 8, 2006
|
N/A
|
First I will be taking a look at Stella's Youtube page. Stella appears to post a video on their page roughly once a month, sometimes more but usually less. They usually post commercials regarding holidays, videos touching on their clean water project and partnership with water.org and Stellas own quick videos titles “Stella Artois Presents Legacy Hosts” with 2 episodes posted to date. Stella’s most popular video to date was posted a year ago and has 4,529,250 views. It is titles Helping Solve the Global Water Crisis. It shows the importance of water in their beer, and the importance of water for the developing worlds. Below is an image displaying Stellas Youtube page with most popular videos posted:
(Image of Stella’s YouTube page with most popular videos displayed)
After searching for Sapporos Youtube channel I was not able to find an official page. There were a few pages such as Sapporo Vietnam and Sapporo Korea but they seemed to be fan made pages not official accounts.
Sunday, 19 March 2017
Sapporo Vs Stella Artois - Twitter
After reviewing both Facebook pages for Stella and Sapporo I thought it would be interesting to also compare both Stellas and Sapporos Twitter pages. After a quick and easy search both twitter pages were fairly easily accessible and being at the top of the search page when I googled them. Before we get started here are some quick stats:
Stella
|
Sapporo Canada
| |
Followers
|
44.1K
|
1670
|
Following
|
165
|
1127
|
Tweets
|
4721
|
2052
|
Likes
|
624
|
26
|
After just going over these quick stats it's evident that Stella has a much larger twitter page. It does not have one specifically for Canada like Sapporo does. This was the same for Facebook they only have one major page for both sites. Stella therefore has a much larger following for both pages. After further investigation on Stella’s twitter page it was clear that they were involved with Sundance Festival. They had posts that were hashtagged #Sundance2017 and with their twitter handle also attached @StellaArtois. They also had various posts of their products photographed in a variety of different ways providing an artistic feel. Stella has more likes and retweets(see chart above).
When taking a look on Sapporos page, it was evident that even though it was a ‘Sapporo Canada’ page there was a variety of international content. Sapporo was involved in a festival titles “K-Pop festival” and there was a variety of posted regarding it with a large amount of likes and retweets. Sapporo would also retweet users pictures with the hashtag displaying both user generated content on their page and their own. They were more engaged in retweeting these picture than stella. Stella had more of their own content displayed. See below:
Saturday, 18 March 2017
Sapporo Vs Stella Artois - Suggestion
This week I will be creating my own marketing plan for one of the 2 beer programs I have been covering. After creating all previous posts I have come to the conclusion that I will be creating this plan for Sapporo. After realizing that they do not have their own official YouTube page it was clear that my marketing plan would be creating one. When creating this campaign I would go about it in a couple ways to create awareness and subscribers for its channel. The audience for this page will be both Sapporo fans and beer drinkers alike. The youtube page will display Sapporos Iconic can as its header Image and its logo as their display picture. Since this will be the official page and will not have sub pages for individual countries my goals are to have 50K follows in the first 6 months and average 50,000 views per video. Originally I wanted to have this plan ready for Sapporos 140th anniversary(2016) but since that has passed it will be for the 145th anniversary 2021. This anniversary will have limited edition beer Bottles and Mugs, even a limited edition box set. A month before the celebration of the 145th anniversary and Youtube channel creation, we will send out these box sets to popular youtubers to be reviewed on their channel(like Unbox Therapy). Also it would be ideal to have at least 30 videos ready to be posted(not all at once but consistently) while others are created. We would also have a contest subscribers are automatically put in a draw with a chance to win their own Youtube/Anniversary box set. We will also be advertising the release of the channel on Instagram. Providing details on launch days, special products and YouTube contest details. We will also be advertising at beer festivals such as oktoberfest this will directly attract our target market of beer drinkers.
(This is a student-concept for a Sheridan School of Business Digital Marketing Course)
Sapporo Vs Stella Artois - Fan Page
Stella
|
Sapporo
| |
Hashtag
|
#stella
|
#Sapporo
|
Popularity
|
50.6
|
58.9
|
Correlation
|
100%
|
100%
|
Monthly Trend
|
+5.2
|
+1.0
|
Fan pages for Stella:
Displays BeerAdvocate Score (Out of 100)
Displays “The Bros” Score out of 100
Displays who brews the beer
Displays Style of Beer
Has user reviews with 1-5 scoring and review section
Displays product image and website link
Displays overall score (out of 10)
Displays style score (out of 100)
Displays beer image
User scores(1-5) as well ad reviews
Common tags & hashtags
Link to website
Beer Images (uploaded by users)
Beer rating out of 5(Currently 4.5)
Beer ranking (Currently #4)
User reviews and scoring(out of 5)
Q&A’s
Fan Pages for Sapporo:
Beer Advocates (https://www.beeradvocate.com/beer/profile/284/10071/)
Displays BeerAdvocate Score (Out of 100) currenlt 68
Displays “The Bros” Score out of 100
Displays who brews the beer
Displays Style of Beer
Has user reviews with 1-5 scoring and review section
Displays product image and website link
RateBeers (https://www.ratebeer.com/beer/sapporo-draft-beer--premium-beer/729/)
Displays overall score (out of 10) currently 6
Displays style score (out of 100) currently 66
Displays beer image
User scores(1-5) as well ad reviews
Common tags & hashtags
Link to website
Influenster (https://www.influenster.com/reviews/sapporo-premium-beer)
Beer Images (uploaded by users)
Beer rating out of 5(4.4)
Beer ranking (Currently #132)
User reviews and scoring(out of 5)
Q&A’s
For both beers there were no fanpages. They were only beer review sites that had users rate the beer on a scale determined by the website.
Sapporo Vs Stella Artois - Facebook
n this week's blog we will be directly comparing Facebook pages for 2 beer giants, Sapporo and Stella Artois. First thing I noticed when comparing the 2 is that Stella does not have a dedicated page just for canada and Sapporo does. However, Stella's page is verified by facebook displaying the iconic blue checkmark by its name providing it with more credibility. After analyzing both pages further it seems that Stella is more concentrated on showcasing its involvement in charities and other environmental causes. Unlike stella, Sapporo had more posts showcasing its involvement in major events across canada. They are currently displaying pictures/videos from a even taking place in Montreal Canada called IglooFest. Users are able to upload their own pictures from this event with hashtag #igloofest with a chance to have their picture displayed on Sappors Facebook page. The two facebook pages did have a few things in common they both displayed:
Display visitor posts
Display pictures
Tabs (About, Photos, Locations etc.)
Ability to share content
50/50 with content and discussion
Like posts
Both pages follow the format of the typical Facebook page, blue borders and a wall in the middle. Stella however, has a “shop now” button that directs you to a third party site called Beer Boutiques and allows you to purchase their product directly online. They also have a considerably larger likes on facebook with almost 9,000,000. Included below are some pictures of the 2 facebook pages and the focus of their page posts.
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