(Oktoberfest beer, Munich, Germany)
BEER FESTIVAL 2017 8 - 12 A U G U S T OLYMPIA LONDON
Thursday, 6 April 2017
BeerFest around the world
The 183rd Oktoberfest, taking place in Munich. It is expected to attract more than 6 million visitors
Wednesday, 5 April 2017
marketing idea for MGD
- Creating
campaign for MGD beer
- Organizing
an event or party: “joining Christmas time with MGD”
- Audiences
are targeted on young adults, at least 18+
- A
design will base on poster
- Goal
is getting attention from users, forcing for shares -> invite f coming, as
many as possible to have fun and bring big social media effects
- The
best time to hold a party is Christmas time
- Platform
could be meeting hall at school or stadium
Fan Pages Coors Light and Molson Canadian
The I have a Coors fan page
It was a fun coors beer party page
IhaveaCoors@facebook
IhaveaCoors@twitter
It was a fun coors beer party page
IhaveaCoors@facebook
IhaveaCoors@twitter
Ad Campaign Coors Light Dream
My Ad campaign
The Coors Light Dream
I would set up an event that would
be launched on New Years. It would be the Have a Dream, Have a Beer campaign.
It would be a soul sucker of a campaign that completely obliterates peoples New
Years drive to become better individuals for the New Year. It would be
successful because people inevitably cave to their more craven instincts in the
face of adversity. So lots of people would see this and think, Hmmm Coors Light
admits it isn’t going to change for the new year, why should I? Then they would
all go to the Beer store and Buy Coors Light. This is a completely infallible
argument. People would get so entrenched in the idea that there is no possible
way for this not too work.
My infographics would be some fat
bastard sitting on a couch cracking open a fresh can as he watches the football
game. With a caption that would read, this is Bob, Bob wanted to lose 45 pounds
this year, instead he is sitting on his couch as he has done for the last 345
days and is drinking a Coors Light. Be like Bob, give up on your dreams. Have a
Coors Light. Dreams are tomorrows problem.
Youtube Comparison
Youtube Comparison
Molson Canadian Vs. Coors Light.
By: David Arnold
Coors Light has a very basic Youtube presence, it doesn’t do anything fancy. It only posts advertisments for its brand. Its most popular/successful is the, The Journey video that it has posted. Having over 100,000 views over the last 2 weeks. I couldn’t find any suitable images on its youtube to put on my blog.
This advertisement is effective because it seems like an everyday type of event and people can appreciate that type of advertisement. Also its cold, as in a cold environment which reminds them of Canada, especially in light of recent weather.
They average about 25000 views per video posted
Molson Canadian
They do not post frequently, but there older posts have attained a lot of exposure. Their strongest ones are based on the ad Follow the Fridge It has on average about 1.5 million views on each of the videos in that series. Over the course of a year.
This is successful because people had the chance to win a vacation, and that motivates people. The ability to win something is always a good motivation chip.
Again, I could not find a suitable image on their Youtube page for me to post on this blog.
They have about 10,765 subscribers.
Corona vs. MGD on Twitter
In compare with
Facebook,
- Twitter have frequent posts, it could be
updated 2-3 posts per day
- It usually post their events, activities
- Hashtag is relevant directly to the
event that will take place
Ex: voting #top100
clubs, as on posters above
- Share, likes and comments are much more
than Facebook, get more interesting
Keywords: - “# It’s Miller
time”
-
“corona
cino de mayo”
- Corona: Quebec city just hit 18 degree. Patio season is here!
# find your beach (by Corona Canada)
MGD: “what’s your favorite club?” (by
DJMag)
Twitter Comparison; Molson vs Coors
Twitter Comparison
Molson Canadian vs. Coors Light
By: David Arnold
Molson Canadian doesn’t tweet in a high frequency. Usually only about 2 times per month. Its most successful tweet is from the ad campaign they ran in 2001 the I AM CANADIAN. It retweets a lot of Hockey related crap.
All of its posts have an extremely low retweet value, as well as very few likes. 12 and 7 on average respectively. @Molson_Canadian is the most prevalent hashtag.
This brand doesn’t have a most successful recent tweet. Success would indicate it got peoples attention. They very clearly did not have a successful way to draw peoples attention with in the last 25 of their tweets.
Coors Light
Coors Light has a much stronger Twitter activity then Molson Canadian. They post new tweets on average every 5 days. #ClimbOn is the most prevalent hashtag on their page.
Its most successful tweet/retweet/likes were The new years, new mountains to climb ad infographic.
It has 71 retweets, 141 likes and is short and too the point.
Coors Light has 115000 followers. And on average about 27 retweets per post, and 46 likes. The majority of the content, is just #motivationalMondays, inspiring reasons to continue living and fighting on.
Facebook Comparison Coors Light vs. Molson Canadian
Blog Post #1
Facebook Comparison
Coors Light Vs. Molson Canadian
By: David Arnold
Molson Canadian
The Molson Canadian, This is our game, This is our Beer has a somewhat boring facebook page. There is no real call to action and is promoting the hockey season. It is a partner of the NHL. It is the NHL Beer
It has/lacks:
· A strong image
· Posts, it has very few and the ones it does have are only commercials
· None of this is facebook specialized
It has 660,571 Likes. Averages about 105 Comments per post and averages about 212 shares per post.
It has tried to invoke an idea that I AM CANADIAN is the both a drink and way of life. It gives meaning and credence to the Red, White and Gold bottles/cans that are relevant to the design.
Coors Light
Its Facebook page a lot of negative feedback that Coors Light hasn’t responded too. This is a very bad social media marketing on their part. It is the iconic Blue Mountain Can. It is promoting the sustainable world, for you to Climb on. They are advertising it as a more Family oriented beer. It is a Beer you sit back after a hard day and enjoy a cool one
It has 2,996,642 Likes, averages 43 comments per post, roughly 247 shares per post as well. (Moz not working)
They are both similar brands selling similar ideas. The biggest difference between them is that Coors Light is selling the idea that this is a beer you drink after work or with your family. It is a more settled down imagery.
Molson is a party beer. Lets watch the hockey game, or go to the hockey game. Lets have a good time, and never show up empty handed
corona & MGD on facebook
Corona #Find your
beach
CORONA EMBRACES WINTER WITH BAR AND FACEBOOK PROMOS
Enjoy the winter
time (by MATT SEMANSKY)
Posts: Corona’s “Apres Anything” campaign
-
Entrants
have the chance to win a trip to Whistler, B.C.
-
More
shares, more fun
Keywords: -
“corona this living”
-
“corona
ad song”
-
“Corona
Apres campaign”
MGD beer
Miller Genuine Draft becomes the
official beer of NBA Canada
(by Susan
Srashinsky Roberton)
-
First
introduction to Canadian customers new looking
-
Pride
of official beer of NBA Canada
Keywords: -
“miller mgd 64”
-
“MGD
vs. miller high life”
Live the night
#miller genuine draft
-
Activities
on Facebook is turn on side of commerce, trading, like informing trend
-
Customers
care for information of product
-
Likes,
posts and shares have purpose of getting attention
Wednesday, 22 March 2017
Coors Light The Beer of the Gods
Coors light is a beer that makes memories. You can enjoy the flavor in its fullness without need, of a change. It is both refined as well as invigorating. This beer is great for parties or small gatherings. Its good for happy days and days you soon hope to forget. It instills a sense of greatness. Of being able to achieve higher, climb further. Or helps to bring you back to earth. In the cold season, it warms you. In the blistering heat, it chills you. Its good for all occasions and brings happiness in glassfuls. When consumed, it gives you courage you didn’t know you had. This viscous, foaming golden beverage is a beer blessed by the gods, and gives divine favor for all who consume it.
The cool sensation that drifts through your body as you drink it, casts a glow of happiness for all to see. They come in 12 or 24 pack cases and kegs. The bottles in which it is kept are completely disposable. The beer itself is brewed in the classic fashion and it keeps its earthy tones from that.
If you also enjoy this beverage of the gods, you should grab a Coors Light
Monday, 20 March 2017
Sapporo Vs Stella Artois - YouTube
Which beer brand has a larger presence on the most famous video streaming site? Keep reading to find out. In this blog I have already compared both Stellas and Sapporos Facebook and Twitter pages (If you missed those posts please scroll up) and now I am going to compare their pages on Youtube. Before we get started here are some quick stats:
Stella
|
Sapporo
| |
Subscribers
|
20,672
|
N/A
|
Views
|
29,065479
|
N/A
|
Joined YouTube
|
April, 8, 2006
|
N/A
|
First I will be taking a look at Stella's Youtube page. Stella appears to post a video on their page roughly once a month, sometimes more but usually less. They usually post commercials regarding holidays, videos touching on their clean water project and partnership with water.org and Stellas own quick videos titles “Stella Artois Presents Legacy Hosts” with 2 episodes posted to date. Stella’s most popular video to date was posted a year ago and has 4,529,250 views. It is titles Helping Solve the Global Water Crisis. It shows the importance of water in their beer, and the importance of water for the developing worlds. Below is an image displaying Stellas Youtube page with most popular videos posted:
(Image of Stella’s YouTube page with most popular videos displayed)
After searching for Sapporos Youtube channel I was not able to find an official page. There were a few pages such as Sapporo Vietnam and Sapporo Korea but they seemed to be fan made pages not official accounts.
Sunday, 19 March 2017
Sapporo Vs Stella Artois - Twitter
After reviewing both Facebook pages for Stella and Sapporo I thought it would be interesting to also compare both Stellas and Sapporos Twitter pages. After a quick and easy search both twitter pages were fairly easily accessible and being at the top of the search page when I googled them. Before we get started here are some quick stats:
Stella
|
Sapporo Canada
| |
Followers
|
44.1K
|
1670
|
Following
|
165
|
1127
|
Tweets
|
4721
|
2052
|
Likes
|
624
|
26
|
After just going over these quick stats it's evident that Stella has a much larger twitter page. It does not have one specifically for Canada like Sapporo does. This was the same for Facebook they only have one major page for both sites. Stella therefore has a much larger following for both pages. After further investigation on Stella’s twitter page it was clear that they were involved with Sundance Festival. They had posts that were hashtagged #Sundance2017 and with their twitter handle also attached @StellaArtois. They also had various posts of their products photographed in a variety of different ways providing an artistic feel. Stella has more likes and retweets(see chart above).
When taking a look on Sapporos page, it was evident that even though it was a ‘Sapporo Canada’ page there was a variety of international content. Sapporo was involved in a festival titles “K-Pop festival” and there was a variety of posted regarding it with a large amount of likes and retweets. Sapporo would also retweet users pictures with the hashtag displaying both user generated content on their page and their own. They were more engaged in retweeting these picture than stella. Stella had more of their own content displayed. See below:
Saturday, 18 March 2017
Sapporo Vs Stella Artois - Suggestion
This week I will be creating my own marketing plan for one of the 2 beer programs I have been covering. After creating all previous posts I have come to the conclusion that I will be creating this plan for Sapporo. After realizing that they do not have their own official YouTube page it was clear that my marketing plan would be creating one. When creating this campaign I would go about it in a couple ways to create awareness and subscribers for its channel. The audience for this page will be both Sapporo fans and beer drinkers alike. The youtube page will display Sapporos Iconic can as its header Image and its logo as their display picture. Since this will be the official page and will not have sub pages for individual countries my goals are to have 50K follows in the first 6 months and average 50,000 views per video. Originally I wanted to have this plan ready for Sapporos 140th anniversary(2016) but since that has passed it will be for the 145th anniversary 2021. This anniversary will have limited edition beer Bottles and Mugs, even a limited edition box set. A month before the celebration of the 145th anniversary and Youtube channel creation, we will send out these box sets to popular youtubers to be reviewed on their channel(like Unbox Therapy). Also it would be ideal to have at least 30 videos ready to be posted(not all at once but consistently) while others are created. We would also have a contest subscribers are automatically put in a draw with a chance to win their own Youtube/Anniversary box set. We will also be advertising the release of the channel on Instagram. Providing details on launch days, special products and YouTube contest details. We will also be advertising at beer festivals such as oktoberfest this will directly attract our target market of beer drinkers.
(This is a student-concept for a Sheridan School of Business Digital Marketing Course)
Sapporo Vs Stella Artois - Fan Page
Stella
|
Sapporo
| |
Hashtag
|
#stella
|
#Sapporo
|
Popularity
|
50.6
|
58.9
|
Correlation
|
100%
|
100%
|
Monthly Trend
|
+5.2
|
+1.0
|
Fan pages for Stella:
Displays BeerAdvocate Score (Out of 100)
Displays “The Bros” Score out of 100
Displays who brews the beer
Displays Style of Beer
Has user reviews with 1-5 scoring and review section
Displays product image and website link
Displays overall score (out of 10)
Displays style score (out of 100)
Displays beer image
User scores(1-5) as well ad reviews
Common tags & hashtags
Link to website
Beer Images (uploaded by users)
Beer rating out of 5(Currently 4.5)
Beer ranking (Currently #4)
User reviews and scoring(out of 5)
Q&A’s
Fan Pages for Sapporo:
Beer Advocates (https://www.beeradvocate.com/beer/profile/284/10071/)
Displays BeerAdvocate Score (Out of 100) currenlt 68
Displays “The Bros” Score out of 100
Displays who brews the beer
Displays Style of Beer
Has user reviews with 1-5 scoring and review section
Displays product image and website link
RateBeers (https://www.ratebeer.com/beer/sapporo-draft-beer--premium-beer/729/)
Displays overall score (out of 10) currently 6
Displays style score (out of 100) currently 66
Displays beer image
User scores(1-5) as well ad reviews
Common tags & hashtags
Link to website
Influenster (https://www.influenster.com/reviews/sapporo-premium-beer)
Beer Images (uploaded by users)
Beer rating out of 5(4.4)
Beer ranking (Currently #132)
User reviews and scoring(out of 5)
Q&A’s
For both beers there were no fanpages. They were only beer review sites that had users rate the beer on a scale determined by the website.
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