Blog Post #1
Facebook Comparison
Coors Light Vs. Molson Canadian
By: David Arnold
Molson Canadian
The Molson Canadian, This is our game, This is our Beer has a somewhat boring facebook page. There is no real call to action and is promoting the hockey season. It is a partner of the NHL. It is the NHL Beer
It has/lacks:
· A strong image
· Posts, it has very few and the ones it does have are only commercials
· None of this is facebook specialized
It has 660,571 Likes. Averages about 105 Comments per post and averages about 212 shares per post.
It has tried to invoke an idea that I AM CANADIAN is the both a drink and way of life. It gives meaning and credence to the Red, White and Gold bottles/cans that are relevant to the design.
Coors Light
Its Facebook page a lot of negative feedback that Coors Light hasn’t responded too. This is a very bad social media marketing on their part. It is the iconic Blue Mountain Can. It is promoting the sustainable world, for you to Climb on. They are advertising it as a more Family oriented beer. It is a Beer you sit back after a hard day and enjoy a cool one
It has 2,996,642 Likes, averages 43 comments per post, roughly 247 shares per post as well. (Moz not working)
They are both similar brands selling similar ideas. The biggest difference between them is that Coors Light is selling the idea that this is a beer you drink after work or with your family. It is a more settled down imagery.
Molson is a party beer. Lets watch the hockey game, or go to the hockey game. Lets have a good time, and never show up empty handed
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