Youtube Comparison
Molson Canadian Vs. Coors Light.
By: David Arnold
Coors Light has a very basic Youtube presence, it doesn’t do anything fancy. It only posts advertisments for its brand. Its most popular/successful is the, The Journey video that it has posted. Having over 100,000 views over the last 2 weeks. I couldn’t find any suitable images on its youtube to put on my blog.
This advertisement is effective because it seems like an everyday type of event and people can appreciate that type of advertisement. Also its cold, as in a cold environment which reminds them of Canada, especially in light of recent weather.
They average about 25000 views per video posted
Molson Canadian
They do not post frequently, but there older posts have attained a lot of exposure. Their strongest ones are based on the ad Follow the Fridge It has on average about 1.5 million views on each of the videos in that series. Over the course of a year.
This is successful because people had the chance to win a vacation, and that motivates people. The ability to win something is always a good motivation chip.
Again, I could not find a suitable image on their Youtube page for me to post on this blog.
They have about 10,765 subscribers.
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