Twitter Comparison
Molson Canadian vs. Coors Light
By: David Arnold
Molson Canadian doesn’t tweet in a high frequency. Usually only about 2 times per month. Its most successful tweet is from the ad campaign they ran in 2001 the I AM CANADIAN. It retweets a lot of Hockey related crap.
All of its posts have an extremely low retweet value, as well as very few likes. 12 and 7 on average respectively. @Molson_Canadian is the most prevalent hashtag.
This brand doesn’t have a most successful recent tweet. Success would indicate it got peoples attention. They very clearly did not have a successful way to draw peoples attention with in the last 25 of their tweets.
Coors Light
Coors Light has a much stronger Twitter activity then Molson Canadian. They post new tweets on average every 5 days. #ClimbOn is the most prevalent hashtag on their page.
Its most successful tweet/retweet/likes were The new years, new mountains to climb ad infographic.
It has 71 retweets, 141 likes and is short and too the point.
Coors Light has 115000 followers. And on average about 27 retweets per post, and 46 likes. The majority of the content, is just #motivationalMondays, inspiring reasons to continue living and fighting on.
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