Ad Campaign Coors Light Dream

My Ad campaign

The Coors Light Dream

I would set up an event that would be launched on New Years. It would be the Have a Dream, Have a Beer campaign. It would be a soul sucker of a campaign that completely obliterates peoples New Years drive to become better individuals for the New Year. It would be successful because people inevitably cave to their more craven instincts in the face of adversity. So lots of people would see this and think, Hmmm Coors Light admits it isn’t going to change for the new year, why should I? Then they would all go to the Beer store and Buy Coors Light. This is a completely infallible argument. People would get so entrenched in the idea that there is no possible way for this not too work.

My infographics would be some fat bastard sitting on a couch cracking open a fresh can as he watches the football game. With a caption that would read, this is Bob, Bob wanted to lose 45 pounds this year, instead he is sitting on his couch as he has done for the last 345 days and is drinking a Coors Light. Be like Bob, give up on your dreams. Have a Coors Light. Dreams are tomorrows problem.